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Writer's pictureMathew Philips

Connect With Influencers to Increase Brand Awareness

Social media marketing is a powerful tool that businesses use to reach out to customers, create brand awareness, and increase sales. One of the most popular social media platforms for businesses right now is Carousel posts. With over 1 billion active users, Instagram is a great platform for businesses to showcase their products or services. Instagram has rolled out new features that can help businesses grow their online presence and take their marketing strategy to the next level. In this blog post, we'll be discussing the new features of Instagram that businesses can use to their advantage.


1. Instagram Shopping: Instagram Shopping has been rolled out worldwide and lets businesses showcase their products directly in their posts. This feature allows businesses to tag their products, add prices and descriptions, and also link to their website or online store. Instagram Shopping is ideal for businesses that want to drive sales and increase their online sales revenue. You can take advantage of Instagram Shopping by getting a business account and uploading your product catalog. Don't forget to make your Instagram Shopping post look attractive, so your potential customers can't resist clicking on your links.


2. Instagram Stories: Instagram Stories have been around for a while, but the platform has added new features to it. These features include new templates, adding music, and interactive polls, amongst others to make your stories eye-catching and engaging. Businesses can take advantage of this by creating short video stories that showcase their products, behind-the-scenes moments, or promotions. Instagram Stories should be used in conjunction with other marketing strategies to reach more customers and create more engagement.




3. Instagram Reels: Instagram Reels is a newer feature that allows businesses to create short-form videos that are 15 to 30 seconds long. Similar to TikTok, you can add music, effects, text, and filters to your Reels. This feature is ideal for businesses to reach younger audiences and to create a fun and engaging way to showcase their products. You can create Reels highlighting your product, customer testimonials, or funny moments in the office.


4. Instagram Live: Instagram Live has become increasingly popular, especially because of the pandemic. Businesses can take advantage of Instagram live by hosting virtual events, product launches, or product demonstrations. This feature is ideal for businesses that want to interact with their customers in real-time and create a community around their brand.

5. Instagram Guides: Instagram Guides were rolled out last year and allow businesses to create content collections around any topic. This feature will be ideal for businesses that want to create a resource hub for their customers or followers. You can create Guides that include your product recommendations, industry insights, or tutorials. Instagram Guides can also be used to promote your blog, write-ups, or your products.


Instagram is a great platform for businesses to showcase their products or services, and the newly added features can help them grow their online presence. Instagram Shopping, Instagram Stories, Instagram Reels, Instagram Live, and Instagram Guides are all tools that businesses can use to showcase their products, create engagement, and reach new customers.

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